Hyundai India has attained a significant growth in enriching its brand power under modern premium brand direction in the country. The company has steadily climbed up the ranks demonstrating a steady increase in awareness and preference for its premium offerings among the customers. It also achieved Number 1 position in JD Power APEAL 2017 awards for Eon, Grand i10, Elite i20 & i20 Active. The South-Korean automaker also scored 1st rank in JD Power IQS 2017 for Top 3 models Grand i10, Verna and Creta, and achieved overall 2nd position, compared to the 4th position in 2016.
Commenting on this trend, Mr. Y K Koo, MD & CEO, HMIL said, “As a Most Loved and Trusted brand we have attained a remarkable growth in Brand Power. The enhanced Brand Power Index increased our awareness from 77% in 2016 to 80% in 2017 in India. Hyundai’s brand preference went up from 69.7% to 70.7% and repurchase intention grew by 3.2% to 76.2% in the same period. We further strengthened our commitment by creating high quality cars along-with world class after sales services for the customers, resulting in Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017. This is a true reflection of Hyundai Brand Trust within our customers in the Indian market.”
Hyundai has witnessed a considerable increase in sales contribution from its premium segment cars. The sales contribution of the premium aspirational vehicles such as Xcent, Elite i20, i20 Active, Verna, Creta, Elantra and Tucson has gone up from 54.19 percent in FY 2015-16 to 60.54 percent in FY 2017-18. This shift is a testimony of rising customer aspirations and preference towards Hyundai products. The most prestigious award winning brands like Elite i20, the Next Gen Verna, Creta, Elantra and Tucson have become segment icons and set new benchmark in premium products category. For those asking, Hyundai is the only manufacturer to win 5 ICOTY (Indian Car of the Year) awards.