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Hyundai India Announces 'Beating Plastic Pollution' Campaign

Hyundai India Announces 'Beating Plastic Pollution' Campaign

Snapshot: Hyundai India has announced ‘Beating Plastic Pollution’ campaign on ‘World Environment Day 2018’ across the nation.

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Hyundai India has announced ‘Beating Plastic Pollution’ campaign on ‘World Environment Day 2018’ along with free PUC, Emission check and Dry Wash for Hyundai Cars on 5th June. In-line with the global theme of ‘Beating Plastic Pollution’, the initiatives will focus on reducing the usage of plastics at its manufacturing plant in Sriperumbudur near Chennai and across all its 493 Hyundai Dealerships and 1309 Service Workshops. The company along with its vendor partners will also opt for alternate packaging material for spare parts and usage of water-borne paints.

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Commenting on the initiatives, Mr. Rakesh Srivastava, Director - Sales & Marketing, HMIL said, “Being a socially responsible caring brand, Hyundai believes in raising awareness about environment conservation, towards building a sustainable future for conducive growth. In accordance, this year’s theme is ‘Beating Plastic Pollution’, for which we are exploring green alternatives to reduce the usage of plastics across all our offices, dealers and service networks. Hyundai will be observing June 2018 as Environment Preservation Month by integrating several sustainability initiatives towards water conservation and pollution check through Free Dry wash technique, PUC and Emission Check for Hyundai cars.”

Hyundai dealers and Workshops will conduct environment friendly activities to engage and create awareness among the customers and employees for the reduction in use of plastics, usage of LED’s that consume up to 80 percent less energy and proper disposal of waste material. The South-Korean automaker has always encouraged its customers to opt dry wash for their Hyundai car during service thereby saving approx. 120 litres per car. Last year, Hyundai launched a 45 days campaign – ‘Save Water, Share Water’ across the country, thus saving 40 lakhs litres of Water through Dry wash and distributed the same in drought affected areas in Tamil Nadu and Andhra Pradesh.

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