Hyundai India has launched social media campaign Women#Men to celebrate the International Women’s Day in the country. The South-Korean automaker has also announced special service initiatives for its women customers. These benefits include a Do-It-Yourself Session on 10th March which will be conducted at all Hyundai dealerships and the Regional Training Centers. Several automakers such as Renault, Honda 2-Wheelers etc. are celebrating Women's Day and offering similar benefits to their women customers.
Speaking about the initiative, Mr. Rakesh Srivastava, Director- Sales & Marketing, Hyundai Motor India Ltd. said,” As a responsible and caring brand, Hyundai aims to provide exceptional experience to our customers at every touch point. With more women purchasing vehicles and participating in the buying decision, Hyundai has been integrating their perspective into products and services. On the occasion of International Women’s Day Hyundai will also launch an innovative social media campaign with hashtag – Women#Men to drive a larger message ‘Together, Let’s Say No To Gender Bias’ and encourage women to be in the Driver’s Seat". The session is aimed at educating women on various aspects of vehicle functioning and basic maintenance check points.
As part of the ongoing special promotion, Hyundai will offer a range of special benefits for its women customers starting 8th March- 31st March 2018. These benefits will include free car pick-up and drop and a 10% discount on labor charges. Meanwhile, in other news, Hyundai India is all set to launch the Kona SUV in an electric avatar in the Indian market in 2019. The electric SUV had already been showcased at the 2018 Auto Expo. It would be locally assembled at the company's Chennai production facility, while boasting a range of 470 kilometers. Prior to Kona, the company would launch the 2018 all-new Santro hatchback in August this year in the country.