Hyundai India has announced the ‘Experience Hyundai’ campaign across 418 rural locations in the country. The campaign aims to generate high engagement with customers with a Caravan of Hyundai cars in the smaller towns and villages during the festive season through a Pan-India road show. The teams will visit residential colonies, markets, banks, schools and colleges, post offices and other commercial complexes over the next three months and showcase the range of world-class Hyundai cars.
Commenting on the campaign Mr. Rakesh Srivastava, Director, Sales and Marketing, Hyundai Motor India Ltd. said, “Rural market is a key driver in Hyundai’s growth strategy in India as these markets are growing fast with the economy. Our continued focus through initiatives such as ‘Experience Hyundai’ campaign has made Hyundai a preferred brand in the growing rural market. We are confident of establishing a strong brand presence for Hyundai offering unparalleled value through global technology and feature-rich cars to the customers in the rural market.” The objective of the campaign is to reach out to the customers in these markets directly to create an interface with products and offer them the best benefits.
During the Experience Hyundai campaign, the customers will be offered with test drives, festive schemes, attractive finance and exchange offers along-side various interactive games, quiz, assured gifts and lucky draws. Meanwhile, in other news, the South-Korean automaker, yesterday, launched the AWD variant of Tucson SUV in the Indian market at an introductory price of Rs. 25.19 Lakhs (Ex. Showroom, Delhi). Besides the launch of this new variant, the company updated the GL grade in both petrol and diesel fuel trims with a plethora of safety features. Hyundai Verna has also received a grand reception from buyers across the nation as within 40 days of its launch, it has crossed 15,000 bookings.