Hyundai India has launched a new campaign - JAI HO - to celebrate the three successive Indian Car of the Year award winners – Grand i10 (2014), Elite i20 (2015) and Creta (2016). The ‘JAI HO’ campaign highlights and celebrates Hyundai as a new age modern premium brand that meets and exceeds the aspirations of Indian customers The 360° outreach program will utilize print, TV, radio and digital medium for announcement, engagement and reaffirmation of Hyundai’s success for the ICOTY Hat trick winner products.
Announcing the campaign, Mr Y K Koo MD & CEO, HMIL, said, “The ‘JAI HO’ campaign symbolizes Hyundai’s commitment to Indian customers by offering our Indian Car of the Year products with high standards of quality, durability and reliability. This campaign is dedicated to all the Indian customers, building a sense of pride and celebrating the success of three Super Performer brands. We are humbled by the overwhelming response and appreciation received from the customers and media.” Just so you know, Hyundai GRand i10 was launched in 2014 and over 3 Lakh units of the hatch have already been sold.
Hyundai India also revealed that the Elite i20 has 36 percent of market share in the premium hatchback segment in India, with sales of over 180,000 units. Speaking about Hyundai Creta, the compact SUV turned the tables for the South-Korean automaker with over 1 Lakh bookings in just 8 months of its launch in the Indian market. The company would launch two vehicles in 2016 in the country, and the two vehicles are: Hyundai Tucson and Hyundai Elantra facelift. The Tucson SUV had its India premiere at the 2016 Auto Expo, while it is expected to launch in September to bridge the gap between Creta and Santa Fe. The Elantra facelift has already been spied as test mule in Chennai with camouflage and is expected to be launched sooner than Tucson.