Hyundai India would be the official car partner for the 2015 Cricket World Cup with the International Cricket Council (ICC), which is being jointly hosted by Australia & New Zealand. The company has announced a slew of exciting initiatives for cricket fans across the country to celebrate the thrill and action of cricket. As a part of the celebration campaign; Hyundai will embark on various consumer engagement initiatives like Trophy Tours, Fan Parks, and Ball Tour across the country from January 11, 2015.
As a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities. Hyundai's International Cricket Council (ICC) sponsorship began in 2011 when it first became the ‘Official Car Partner’ of the ICC Cricket World Cup 2011. In 2012, Hyundai decided to take a step forward to be the ‘Official Partner’ of the ICC and partnered with seven ICC official tournaments from 2012 to 2015. Hyundai brings the official trophies for ICC tournaments closer to the Hyundai fans at premium malls in Delhi, Mumbai and Chennai, allowing fans to enjoy a rare close-up view of the biggest prize in cricket. The Trophy Tour will commence from 11th – 17th January 2015. On January 11 the Trophy will be displayed at The Great India Place, Noida; on January 13 at Kidzania, Mumbai; on January 14 and January 15 at Express Avenue Mall, Chennai; on January 16 at Cyber Hub, New Delhi and January 17 at Pacific Mall, New Delhi.
Speaking on the occasion, Mr. BS Seo - MD & CEO, HMIL said, “We are extremely proud to be the official global partners of ICC for all these years and we are yet again geared up to be a part of 2015’s biggest sport, the ‘ICC Cricket World Cup 2015’. At Hyundai we understand the passion of the Indian audience for cricket and want to keep the excitement around Hyundai brand alive by engaging with our customers at every point. Cricket is a game of passion. A game of heart; for every fan, cricket is what drives them and Hyundai has always been closely associated with sports platforms such as cricket. ‘ICC Cricket World Cup 2015’ is the single biggest event that unifies millions of passionate cricket fans.” “Hyundai has always taken the lead in celebrating new and emerging youth engagement platforms; from cricket to movies to music, the brand has successfully created memorable campaigns and experiences for young Indian customers." he added.