Hyundai India, in association with Ministry of Road Transport and Highways, has released the #BeTheBetterGuy Road Safety Awareness Film in the country. The film is aimed at creating a positive change in the society and inspire people to adhere to traffic rules. This film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as– Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.
Commenting on the initiative, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “Hyundai is a responsible and caring brand globally. Through Safe Move – Road Safety Campaign; we want to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by Big Impact activities towards making Hyundai a Life Time Partner of its customers.” Mr. Shah Rukh Khan, Corporate Brand Ambassador, Hyundai India, left a lovely message, "Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”
Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan promoting road safety practices. Phase II of ‘Safe Move – Road safety’ campaign will continue till end of 2017. The initiative also has an offline road safety activity in association with Ministry of Road Transport and Highways (MORTH) at 150 Schools in 15 cities and 14 Malls in 6 cities.