Cars in India | Autoportal.com
Select City

Hyundai India - The Most Popular OEM on Facebook & Youtube

Hyundai India - The Most Popular OEM on Facebook & Youtube

Snapshot: Hyundai India has achieved a remarkable milestone in the social media space with over 5.5 million fans on Facebook and over 17.5 million video views on YouTube.

- Comments    |    Write Comment

Hyundai India has achieved a remarkable milestone in the social media space with over 5.5 million fans on Facebook and over 17.5 million video views on YouTube. These milestones are a part of Hyundai’s strategy to actively reach out to a larger cross section of customer base and engage on a real time basis through social media platforms. Studies have revealed that the communication behavior amongst the youngsters is evolving.

The growth rate of Hyundai India’s digital presence has almost doubled in the past few months, and the quality of fan engagement, has been the highest in the digital space amongst any automobile manufacturer. HMI’s continuous endeavor is to enhance the customer connect through continuous innovation & evolve as a youthful & exciting brand. Hyundai strongly focuses on the digital marketing platforms to connect with the Indian youth and engage with customers directly. Being a youth-oriented brand, the company has adopted an approach that strikes a chord with current youthful trends which are engaging and active throughout all digital platforms. The Indian car buyer is getting younger and is fast in adapting to global trends.

Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is a common language adapted by the youth to communicate with each other. The brand has successfully created memorable campaigns and experiences for young Indian customers and has positioned itself as an ace auto brand on social media during the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20 Active. The key to Hyundai's success is its ability to connect with the Indian customers through appropriate products that appeal to diverse segments & excite them towards the ownership of Hyundai brand.

Related car news

  • Hyundai India's ‘Always Around’ Service Campaign on May 24, 2015 22-05-2015 Hyundai India's ‘Always Around’ Service Campaign on May 24,...
  • Hyundai India Launches 19th Free Car Care Clinic 11-03-2015 Hyundai India Launches 19th Free Car Care Clinic
  • Hyundai India - Official Car Partner for 2015 Cricket World Cup 12-01-2015 Hyundai India - Official Car Partner for 2015 Cricket World...
  • Hyundai India crosses 5 Million Facebook Fans 05-01-2015 Hyundai India crosses 5 Million Facebook Fans
  • Hyundai India fined Rs. 87 crore by Competitive Commission 15-06-2017 Autoportal Team Hyundai India fined Rs. 87 crore by Competitive Commission
  • Hyundai Creta facelift to launch in 2018 27-04-2017 Anurag Busi Hyundai Creta facelift to launch in 2018


Helpline