Hyundai Motor India Ltd., the largest passenger car exporter and the country’s second largest automaker today launched global CSR campaign “Happy Move in” the country. Hyundai in association with Archaeology Survey of India (ASI) will spread awareness on the Indian heritage monuments. Hyundai Motor Group’s CSR is centred on 4 main pillars “Safe Move, Happy Move, Green Move and Easy Move”, where Happy Move is an integral Hyundai’s effort to create a safe and happy world.
The theme of the Happy Move program this year is “Save Our Heritage” and in this program Hyundai will conduct, an awareness drive from 11th to 21st January 2016. With 100 happy Move Global Youth Volunteers participating at the heritage sites of Safdarjung Tomb, Firozshah Kotla, Qutub Minar, and Old Fort. At these heritage sites, the volunteer will undertake activities to upkeep the amenities and the maintenance of gardens and will conduct awareness activities to educate the visitors on the value of heritage.
Moreover, to spread the message amongst children, volunteers will also conduct school contact programme at Sarvodya schools at Chanakya Puri, Daryaganj, Mehroly and INA colony. As the part of this initiative, volunteers will undertake school premises cleaning, school wall designing, maintenance of garden, and design competitions for a positive and conducive study Environment.
During the launch, Mr Y.K Koo, Managing director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved and trusted car brand, it is our responsibility to appraise the importance of heritage in our lives. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds. Happy Move is our global program and is an effort to create a sustainable environment with the purpose of delivering inspiration and unique experiences to all the areas of the world. We have associated with the Archaeology Survey of India (ASI) for creating awareness for the Indian Heritage Monuments.”
Speaking on this, Archaeological Survey of India official said, “Happy Move initiative is a welcome step from Hyundai Motor India Ltd., towards preserving the heritage monuments. There is an immediate need to create awareness among people and sensitise them to understand the value of heritage in our lives”