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Hyundai launches ‘Pride of India’ campaign

Snapshot: The special initiative extends benefits to India’s Central and State government employees.

Hyundai Motor India Ltd - the country’s largest passenger car exporter and the second largest car manufacturer has a launched an exclusive scheme called ‘Pride of India’ that has been designed for India’s Central and State government employees. In order to recognise the valuable contribution of government employees towards nation’s growth, they will be entitled to an additional benefit of up to Rs 30,000 - depending upon various models. 

The nationwide ‘Pride of India’ campaign that was kickstarted from June 2014 will extend some special discount offers to Central and State government, PSUs and Public Sector Banks employees. The company hopes to encourage the buying sentiment of government employees via the special initiative. 

Commenting on the campaign, Rakesh Srivastava, senior vice president of sales and marketing said, “We are delighted to launch a special initiative ‘Pride of India’ to build a strong relationship with India’s valuable government employees. Through this scheme, we want more beneficiaries to avail the scheme and become a part of Hyundai family. I am sure this initiative will help us to further strengthen our relations with Indian customers.”

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