Hyundai Motor India Ltd. (HMIL) announced nationwide initiatives, named as #BeTheBetterGuy campaign in order to spread road safety awareness during the road safety week, starting today, from February 4th to February 10th, 2019. The initiative comes under Hyundai’s ‘Safe Move’ and is aimed to create a positive change in the society and inspire people to follow traffic rules for the safety of others on road as well as their own. The Korean car manufacturer launched the #BeTheBetterGuy campaign that highlights 7 key Road safety practices during the Road Safety Week - Don’t Over speed, Don’t use Mobile Phone while driving, Non-Violation of Traffic Rules, Usage of Seatbelt, Discouraging Under Age Driving, Don’t drink and Drive and Pedestrian Safety.
Speaking on this, Mr. Puneet Anand, Sr. GM and Group Head- Marketing, Hyundai Motor India Ltd. said, “Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. Hyundai is aBrand with Cause and focuses on spreading awareness about the importance of road safety to bring about a significant behavioral change amongst the masses and sensitizing people on the issues around road safety. In line with the Government’s theme of Sadak Suraksha – Jeevan Raksha, Hyundai’s multiple digital and on-ground activities during the Road Safety Week 2019 will engage customers in life-saving road safety practices.”
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Customers visiting their nearest Hyundai dealership can avail a free 20-point safety checkup for their vehicles and will be provided with awareness on Road Safety through various interesting activities such as customer pledge to follow traffic rules, and safety awareness sessions. That apart, the Korean car manufacturer will also organise activities with RWA’s of Residential Societies along with schools inviting the ‘Young Drivers of Tomorrow’ for poster-making competition that have a themed on Road Safety.
Hyundai has been coming up with various interesting ways for its Safe Move Campaign and has reached out to 260,000 students, around 235,000 visitors at Malls as well as 232,000 residents across the country.
