Today, Hyundai Motor India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter launched its CSR (corporate social responsibility) initiative “Safe Move- Traffic Safety Campaign” in association with Ministry of Road, Transport and Highways. Hyundai, in this initiative is more emphasized towards the safety awareness among the young generation.
Hyundai Motor Group CSR constitutes 4 main pillars – “ Safe Move, Green Move, Happy Move, Easy Move”. Safe Move is one of the key pillars under which the HMIL in association with Ministry of Road, Transport and Highways will promote the best practices of road and traffic safety habits among children.
As Hyundai’s Corporate Brand Ambassador, Mr Shah Rukh Khan will participate in the Hyundai’s CSR initiative. Mr Khan has been associated with the brand since 1998 in India and has been instrumental in strengthening the Hyundai brand in India. The Safe Move official Traffic Safety Campaign educates the children on the Traffic Safety and will be provided in both online and offline engagement channels.
Shri Vijay Chhibber, Secretary, Department of Road Transport, Highways while complementing the Hyunda’s initiative felt, “Such a CSR activity by the Auto Industry will go a long way in meeting the Indian commitment towards achieving the united nations decadal goals for road safety, which were very recently the subject matter of discussion at the second world congress at Brasillia.”
On the occasion of the launch, Mr Y.K. Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved car brand, it is our responsibility to apprise children about the importance of traffic safety for a better future. Children are the future of a nation and ‘Traffic Safety campaign’ is an effort to reach out to the children to educate them with best practice of the Traffic Safety.”