Followed by the 2016 ICOTY award, Hyundai Motor has again made it, as the company won five GOOD DESIGN Awards, in recognition of consistent successful application of its design philosophy. Hyundai received awards for the upcoming IONIQ alternative fuel compact vehicle, All-new Tucson, All-new Elantra, Santa Cruz concept model and the company’s ‘Sculpture in Motion’ art installation.
On this occasion, Mr Byung-Seob Lee, Senior Vice President and Head of the Hyundai Design Center said,“Being recognized as five-time winners in the GOOD DESIGN Awards strengthens Hyundai Motor’s position as an automotive design leader – not only for traditional combustion-engine vehicles, but also for eco-friendly vehicles and ambitious design concepts”.
The annual awards program has been developed by The Chicago Athenaeum: Museum of Architecture and Design, and The European Centre for Architecture Art Design and Urban Studies, in recognition of the most innovative and cutting-edge industrial, product, and graphic designs from around the world. The GOOD DESIGN Award brought together an international jury of design professionals, architects, experts and cultural leaders in New York in November 2015 to select their favourite designs and graphics.
Amidst the thousands of world-leading industrial and graphic design firms and manufacturers being evaluated, Hyundai Motor stood out for its products and design approach, highlighting the competitiveness of its design strategy and output. The “Ioniq”, Hyundai Motor’s soon to be launched product, which has an advanced alternative fuel compact vehicle, was recognized for its class-leading aerodynamics and striking design details.
Hyundai Ioniq, which is shaped around the Visual Aero design concept, was not only developed with aesthetics in mind, but also emphasized its design with careful consideration of efficiency, aerodynamics and functionality. The All-new Tucson adopts the strong proportions and profile of a sleek and agile SUV. The vehicle is longer, wider and has a longer wheelbase than its predecessor, allowing for increased interior space and improved versatility.
Further complementing Hyundai Motor’s success at the GOOD DESIGN Awards, the Santa Cruz concept gained success for its interpretation of truck utility for a new generation of buyers, introduced at the 2015 North American International Auto Show in Detroit, the concept truck was designed to meet the needs of those looking for greater design individuality, efficiency and maneuverability. The All-new Elantrawhich is built on the celebrated design of the preceding Elantra, the new model showcases the evolving design direction being adopted for all Hyundai compact cars.
Last but not least, Hyundai Motor’s design philosophy is realized in innovative ways through the Sculpture in Motion project, which earned its own GOOD DESIGN Award. The Sculpture in Motion project forms the look of a living wave, celebrating fluid motion as art and referencing the relationship between movement and car design in the natural and automotive worlds.