Country’s second largest car manufacturer and largest passenger car exporter, Hyundai organized a Miles and Smiles Rally 2016 for Grand i10 customers in Chandigarh on Sunday, 24th April 2016 under ‘Experience Hyundai’ programme. The rally was flagged off from, Hotel The Lalit, covering a total distance of approximately 117 kms and culminated at the same point. The rally was sponsored by the Indian Oil Corporation, where the rally witnessed a response with as many as 68 Hyundai Grand i10 cars, around 250 customers participated with their families.
Speaking on the Miles & Smiles Rally, Mr. Rakesh Srivastava, Senior VP – Sales & Marketing, HMIL, said, “Hyundai being a customer centric organization, consistently organizes engagement activities under ‘Experience Hyundai’ programme. We are overwhelmed with the participation of Grand i10 customers in the Miles and Smiles Rally 2016 in Chandigarh. Hyundai is the most loved New Age brand and with these initiatives we connect with our customers and educate them on fuel efficient driving practices.”
This special initiative organized by Hyundai was aimed to to help Grand i10 customers to acquaint themselves better with their car, learn the techniques of fuel efficient driving, calculate the mileage per litre and to make it more different, also to win some exciting prizes in the process. It is a special initiative by hyndaii to create awareness about the wise use of scarce fossil fuels and considering fluctuating prices of fuel, this activity will promote fuel efficient driving habits among Hyundai owners.
As the rally began, the participants drove on the pre-determined route then taking a U-turn before Ambala Cantt to the IOCL filling station and refuelling was done. After that the tanks were sealed and no one was allowed to refuel, the amount of fuel was measured and the participant who had used the minimum amount of fuel was declared winner. Where the prizes included a cash award of Rs. 15,000 for the winner, and Rs. 10,000 and Rs 5,000 for the first and second runners-up respectively in each category (petrol and diesel).