Hyundai being a proven brand in the compact car segment and the brand is planning to make its lineup stronger by adding four SUV in its product portfolio in next 2 years. Where out these two are no secret anymore – the all-new Tucson that will make its launch on November 14 and a sub-4 metre SUV, Carlino that will likely come by 2018.
The Tuscon will the fill the gap between the Creta and the Santa Fe, while the Carlino positioned below Creta and will be a better option for the consumers to upgrade the hatch like i10 and Eon. Hyundai Carlino’s 60 percent of the research and development will be based in the country.
Hyundai entered the Indian passenger car market around two decades ago and the company is set to make a cumulative sales (include domestic and exports) of seven million units later this month. This is the fastest selling sales mark by any car manufacturer in the country, Hyundai claimed.
“We have attained this milestone in 18 years and 2 months, the fastest by any manufacturer in India,” said Rakesh Srivastava, senior vice-president (sales and marketing), Hyundai Motor India Limited (HMIL). The company claims the its competition has taken 28 years to achieve the mark, even when the overall market size was much smaller and the operations had started.
Further adding to this, he said, “Indian customers today have evolved from being simply price conscious to value conscious. At our end, we have seen that average age profile of our customers — at 25-32 years — is 5-7 years lower than that of the industry. Their spends are 15-20% higher. The SUV segment is a blue ocean. We are targeting the upwardly mobile consumers with the Tucson.”
Srivastava said, The Tucson will bridge the gap between the Creta and the Santa Fe. The company now plans to bring in one new model every year in a segment where it doesn’t have a presence.
In the coming two years we will also witness 1-2 model updates of models like Creta, i20 Active and Santa Fe, topped by 1-2 refreshes.
Source: Economic Times