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Hyundai unifies used car business under 'H-PROMISE' globally

Snapshot: H-PROMISE to provide uniform customer experience worldwide

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Hyundai Motor India Ltd (HMIL) has unified its used-car business under the brand name “H-PROMISE” globally. Formerly known as “Hyundai Advantage”, H-Promise will be an integrated program which will provide assistance to the used car buyers. 
Through H Promise, the company says it will be able to spread awareness, information and increase transparency among used car customers.  

Commenting on this occasion, Mr. B S Seo, MD & CEO, Hyundai Motor India Ltd, said, “With a strong customer base and a robust network established in the market, we are delighted to bring our used car business under the globally acclaimed H-Promise. H-Promise will be a unified brand that will offer our commitment for customer-oriented service and strive for customer satisfaction.”

Hyundai Motor India has also revamped its used car website (http://hpromise.hyundai.co.in), giving customers an online platform for buying, selling & exchange of used cars. Hyundai Motor India currently maintains 335 operational dealers in 225 locations across India. 

Benefits for buyers:

  • Hyundai backed warranty for 1 year or 20,000 Kms (whichever earlier)
  • Two free services
  • Certified by Hyundai
  • Cars refurbished with Hyundai Genuine Parts
  • Non Accidental Cars (No Structural Damage)

During current year (CY)2013, Hyundai recorded 70,000 exchanges and sold over 15,000 certified used cars. By the end of CY2014, the company projects 85,000 exchange sales, stretching the sales of its certified used cars to 18,000 with the operational dealership network climbing to 360 across India.

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