Hyundai India has launched the 3rd phase of the innovative digital marketing campaign ‘HyBUY’ for the Xcent sedan in the country. This month-long campaign from April 10th to May 10th, 2018 is applicable on first 250 bookings and retail, while offering benefits over the the prevailing market offers. One lucky winner also gets a chance to go to Disneyland, Hong Kong with their family besides the other benefits such as Amazon Echo Dot, Underbody Coating and Exterior Beautification.
Commenting on the campaign, Mr. Puneet Anand, Sr. General Manager & Group Head, Marketing, HMIL said, “Our first - ever HyBUY initiative, launched in 2017 has set a benchmark in digital marketing and redefined customer engagement by benefitting them through their social media network. We received an overwhelming response from customers with over 19 Lakh HyBUY site visits with 6.25 Lakh people reached out through HyBUY shares on Facebook. Following the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY for Stylish Family Sedan – Hyundai XCENT.” All the 250 buyers would avail Amazon Echo Dot and Underbody Coating as part of the 'HyBuy' campaign.
“At Hyundai, innovation is key element for driving customer engagements and through HyBUY we are giving ‘Power to the People’ by promoting co-buying experience and leverage on the strength of online network. The first 250 XCENT buyers will receive attractive benefits over and above the market offer,” he added. HyBUY initiative requires a customer to sign in on the website www.HyBUY.in . The customer can avail benefits by depositing a token amount and gain rewards on sharing this deal with his/her friends and family to participate in this program. HyBUY provides attractive offers and these benefits further increase when more people join the deal. Only booking is done online, while rest of the delivery process continues at the dealership end.