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Hyundai’s “iGen i20 Reverse Revolution” initiative gets underway in Bengaluru

Snapshot: The unique event drew attention to i20’s segment-first features such as Reverse Parking Camera.

Hyundai Motor India Ltd organised an innovative event in the city of Bengaluru this weekend called the “iGen i20 Reverse Revolution” that draws attention to some of the segment-first features of the i20 such as the Rear Parking Camer with display in the cabin mirror, Reverse Parking with Sensors and Electro Chromic Mirror.

The event that got underway at the Phoenic Marketcity in Bengaluru featured a pre-decided imitation track on which, over 300 participants drove the Hyundai i20 in the reverse gear. The participants for this first-of-its-kind activity were selected via multiple social networking sites and saw the enthusiastic participation from Hyundai loyalists and their families at the two-day experience, i.e. 17th & 18th of May, 2014. 

Commenting on this initiative, Mr Rakesh Srivastava, senior vice president of sales & marketing, Hyundai Motor India Ltd. remarked, “Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai.  Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India.

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