With the success of the Renault Kwid in the country where the model has received booking of over 1.25 lakh after its launch, Hyundai India is now working over a new entry level car, codenamed – “AH” to rival Renault Kwid. The new hatch will sport a crossover profile to attract buyers who are opting for the Kwid. Reportedly, the Hyundai AH is expected to make its launch in the Indian market in the second half of 2018.
Not much of the technical details on the Hyundai AH are out apart from its crossover profile. Hyundai aims to sell around 1 lakh units annually of its new entry level hatchback. Currently, the Eon is the only product by the South Korean car manufacturer that hasn’t received any facelift yet. The Hyundai Eon is available in two petrol variant – a 814 cc engine that produces 55 bhp and 1.0-litre Kappa engine that delivers 68 bhp of power. It is being speculated that the new hatchback titled AH could borrow both the powertrains of the Eon.
Speaking to the media, Rakesh Srivastava, Senior Vice President of Sales & Marketing at Hyundai Motors India, said "We expect the entry car segment to continue sizeable volume with moderate growth rate with new launches. He also added, "At Hyundai, we are watching every segment closely, including entry, for product opportunities to strengthen our leadership position with new launches of at least two new products every year."
With entry level cars ranking the top selling cars’ list, Maruti Suzuki, which is India’s largest car manufacturer, is also working on a Kwid rival, the next gen Maruti Suzuki Alto will adopt a tall boy, crossover design when launched in 2018.