Calling all the bike enthusiasts in Delhi, India Bike Week (IBW) in association with Travel Torque organized a Chai Pakoda Breakfast Run in Delhi on 22nd December-Sunday morning as part of the promotion for the IBW 2014, which is set to take place in Goa from January 17th to 18th 2014.
Starting sharp at 9 from the Prem Petrol Station at Moolchand Flyover, the bikers went till Jewar Rest stop-Yamuna Expressway, covering about 111 kilometers, followed by breakfast and tea. Such rides were earlier organized in Mumbai, Pune & Aurangabad, Ahmednagar, Hyderabad, Bangalore, Goa and Kolkata before coming to Delhi on Sunday. The Chai Pakoda run in Delhi saw participation from famous bikers groups such as, Born to Ride (B2R), Motorhead, Iron Men, GODS, Soul Riders and Brotherhood.
Speaking on the occasion, Martin da Costa, CEO of 70 EMG said, "We're organizing Chai and Pakoda rides in 20 cities across India to bring riders together as a Brotherhood regardless of what they ride. Chai & Pakoda welcomes all bikers, and in Delhi on Sunday we expect 200 guys and girls riding out together on their favourite machines. It is the start of what will lead up to the second edition of one of India’s biggest ever Festivals - India Bike Week '14 - THE largest gathering of hard core bikers, fans of the two wheeler way of living, travellers and India's many music and Festival Fans."
"In my opinion, riding is an extremely thrilling activity. These Chai Pakoda rides are a great way to meet like-minded people who share a passion for biking. It's even better to see different brands of bikes coming together for a common passion, said Tushar Jaitly - a bike customizer who participated in the ride."
Elaborating on this, Mr. Keertan Adyanthaya, MD - FOX International Channels said, "Last year, the Chai and Pakoda rides were organized in Delhi, Mumbai, Hyderabad, Chandigarh, Guwahati, Kochi and Delhi and the participation was over-whelming. This year we expect that the participation will increase in leaps and bounds with every city. Moreover, the most important festival of Bikers, Bikes, Music & Mayhem in Indian history i.e India Bike Week is being held in Goa from January 17 and 18 in 2014 and these Chai & Pakoda rides are also a mode to spread the word about IBW."