Tata Motors, the home-grown automajor, has launched its compact sedan Zest and sporty hatchback Bolt in the Sri Lankan market. Both these vehicles would be sold in Sri lanka through Tata's dealer Diesel & Motor Engineering PLC (DIMO). Tata Zest has been priced at Rs. LKR. 2,810,000 (Rs. 13.44 Lakhs) ex-showroom, Colombo for the Revotron 1.2T (petrol variant), while the diesel AMT variant has a sticker price of LKR. 3,900,000 (Rs. 18.66 Lakhs) ex-showroom, Colombo.
Speaking at the launch, Mr. Johnny Oommen, Head International Business, Passenger Vehicles, Tata Motors, said, "With the aim to deliver the best of products and services to our customers, we at Tata Motors are delighted to bring two new exciting products in the Sri Lankan market -- the dynamic compact sedan, Zest and the sporty hatchback, Bolt. These two cars, loaded with many segment-leading features, are built to global design and product standards and will appeal equally to the first time buyers as well as existing automobile owners looking for a new and exciting product. Designed by our teams across India, UK and Italy, Zest and Bolt are the first two products under our Horizonext strategy and represent the new DNA of our passenger vehicles business. We expect Bolt and Zest to further strengthen our presence in the local market here."
Mr. Ranjith Pandithage, Chairman and Managing Director, Tata Division, DIMO said, "We, at DIMO are proud to bring these feature-rich, fuel-efficient cars for our Sri Lankan customers. We are confident that the combination of a great product with best-in-the country service & parts back-up will firmly establish the Zest and Bolt in Sri Lanka." Manufactured in Pune, India, the Zest and Bolt were launched in August 2014 and January 2015, respectively, under company's Horizonext strategy. Talking about Tata Bolt's pricing, it comes at an introductory price of LKR. 2,299,000 (Rs. 11.00 Lakhs) ex-showroom, Colombo, for the Revotron 1.2T (petrol variant). The cars will be available for sale, across Sri Lanks in over 37 DIMO sales outlets from today.