A news article published in a blog suggests that Ducati has imported a Monster 696 specifically for Research and Development purposes. If the reports are any bit true, we are surprised by the move, given that Ducati discontinued the production of 696, replacing it with Ducati monster 795 globally. Does this mean that Ducati is considering the cost issue before entering India?
Ducati came to India, partnering with a local distributor few years back, but as it happens with majority of the import partnerships, it didn't last too long and Ducati wrapped its operation after opening 3 dealerships in India. Last year, Ducati in an official statement announced its return in on their own. But the road to success in India is not easy now considering how the void created by Ducati is filled by many premium bike manufacturers like Triumph and Harley.
But Ducati boasts of a very loyal customer base. The red machine has a very cult following of its own and people swear by its name. A report also suggested that Ducati was testing its Diavel in Bangalore few days back. Now with the monster news, we can very well believe that Ducati is upping the ante to conquer the Indian turf.
Ducati monster is the flagship naked bike from Ducati, said to be the best naked in the world. Combined with lethal looks and a great engine, the Monster is the highest selling bike from Ducati worldwide. The Monster 696 comes with a 696cc, L-twin air cooled engine producing 80PS @ 8000 rpm and 69Nm @ 7750 rpm. Although 795 is more advanced than its older sibling 696, 696 is more value for money proposition and looking at how India is cost sensitive, we believe that this move can be fruitful. In fact, it can very well be a possibility that the Ducati places both the products in its product mix.
Whatsoever be the strategy of Ducati, we only hope that they officially launch their bikes in India soon now. India is missing the 'Red' culture here and it will be interesting to see how the Red machine will take on the likes of Green machine (Ninja) and the Orange machine (KTM).
Ducati Monster 795