Indian Motorcycles planning to assemble their motorcycles locally
Snapshot: Indian Motorcycles is now planning to follow the CKD (completely knocked down) route to bring down the prices of their motorcycles
Indian Motorcycles launched their second dealership in Bangalore,South India along with the launch of their two new motorcycles, the Roadmaster and the Chief Dark Horse. The Polaris-owned motorcycle maker is now planning to explore the CKD route in next 3-5 years to bring down the prices of their motorcycles. Indian Motorcycles launched their line-up in the early 2014 since then the brand is doing well and the company has launched many other motorcycles apart from the Chief series.
The company stated that they have been able to grab 10% of the entire 1600cc and above motorcycle market in India. With the growth in the countries premium motorcycling market, IM’s new plan will help them to compete more strongly against Harley Davidson who is their biggest competitor presently. Indian Motorcycles are currently operating two dealerships in the country, one in National Capital Region, Delhi and the other one in Bangalore that was launched yesterday. The entire line of Indian Motorcycles starts from Indian Scout which is available at INR 11,99,900 (ex-showroom) and the most expensive of all the motorcycles is the recently launched Indian Roadmaster which costs whopping INR 34,95,000 (ex-showroom). Bringing down the motorcycles from the CKD route is going to help the company as the entire line-up will be available at a lower cost.
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