Rolls-Royce Motor Cars has decided to engage directly with fans new and old in a series of free live exhibitions called ‘Inside Rolls-Royce’ presented by Rolls-Royce Motor Cars. The first of these exhibitions will open in London on Thursday 13 November at Saatchi Gallery on London’s King’s Road and will remain open for just four days for public and it will be free of cost. It will then go on tour visiting major cities around the world throughout 2015.
‘Inside Rolls-Royce’ will treat guests to an unexpected multi-sensory journey through the marque’s world-renowned engineering, design and craftsmanship, providing new levels of insight into the remarkable lengths required to create the world’s pinnacle super-luxury motor car. Combining the latest technologies and design, ‘Inside Rolls-Royce’ delivers an engaging, interactive experience. Exhibits will be brought to life on visitors’ smartphones and tablets using the latest iBeacon technology. Loan devices will also be available so that nobody misses out. Guests will enjoy a taste of the enormous scope for personalisation afforded to every Rolls-Royce customer through the marque’s pinnacle Bespoke programme.
Each of the nine rooms at Saatchi Gallery will focus on one key aspect in the creation of a Rolls-Royce motor car. The first room brings Rolls-Royce’s palette of 44,000 paint colours to life through an innovative digital display. Visitors can select an item of their choice, place it onto the colour activation table and marvel as the room changes hue to match. Moving into the second room, visitors will see a breathtaking flying sculpture evoking a hallmark Rolls-Royce feature: the in-door umbrella. The next room is inspired by Rolls-Royce Wraith’s starring role in Forza Motorsport 5, released earlier this year. Guests will receive the unique opportunity to configure their dream Wraith, then race against friends or compete for the best lap time.
Of course, no experience of Rolls-Royce would be the same without the personal touch of the people who bring each Rolls-Royce into existence. Expert craftspeople from the Home of Rolls?Royce in Goodwood will demonstrate and explain their very particular and highly sought-after skills over the course of the exhibition. Visitors are encouraged to feel the extraordinary walnut burls, each weighing more than 100kg, which will dominate the next room of the Gallery. In the final room, a hidebound sculpture will deliver a new perspective on the other key ingredient of a Rolls-Royce interior: leather of unequalled quality. This life-size leather-clad speed-form demonstrates some of the skills involved in creating a beautiful interior as well as challenging the visitor to find the sweet spot from where the sculpture reveals its true form as a Rolls-Royce Wraith. The pièce de la résistance, of course, comes in the shape of the end result, where visitors will get the chance to get up-close and personal with the world’s finest motor car.