Cars in India | Autoportal.com

Grab Exciting Deals on New Cars! Hurry, Limited Period Offer!

Is Maruti heading for an image makeover?

Is Maruti heading for an image makeover?

Snapshot: With the recently launched Maruti Ciaz or the upcoming S-Cross, the offerings are very premium class, with an overall good quality.

- Comments    |    Write Comment

We all know that Maruti is undoubtedly the leader of Indian car manufacturers with market share as high as 30%. But when it comes to image, Maruti likes to do the textbook stuff only. Certain traits are associated with the Maruti like, people's car, budget cars, economical cars and much more. This leads towards the failure of Maruti when it comes to offer any premium segment car. Be it Kizashi, Grand Vitara or even SX4, they all failed miserably in the Indian market.

Now, Maruti has decided to do an image makeover and target the niche audience too. With the recently revealed Maruti Ciaz or the upcoming S-Cross, the offerings are very premium class, with an overall good quality. This shows how hard Maruti is trying to be among the premium car makers. They are trying to change the badge of mass market caterers to something of a premium vehicle maker.

Reports are that Maruti is in the process of overhauling their staff. They are getting people from various industries like hospitality, insurance and also from the luxury car makers like Mercedes and BMW. They want to change their sales pitch from a low budget fuel efficient car to a feature rich high end car.

Maruti will set up a team of 1800+ employees, who will specialize in dealing customers of premium segment in 20 major cities of India for the start. They will be equipped with more premium attire including tie and jackets. Also, they will be trained in behavioral aspect as well as communication skills. The sales team will take the test drives to the doorsteps of the customers on request.

With the market dynamics evolving rapidly and the premium car makers like Honda, VW, Hyundai are taking over the mid size sedan and compact SUV, MUV segments quickly, Maruti has taken the right decision, to go the premium way. Though Maruti will not shift the focus completely from the small cars as they still cater to 60% of the car buying audience in India.

Watch our latest video review of the Maruti Ciaz here.

Related car news

  • New-Gen Maruti Wagon R Might Launch On January 23, 2019 18-12-2018 Autoportal Team New-Gen Maruti Wagon R Might Launch On January 23, 2019
  • Maruti Suzuki sells 5 lakh CNG vehicles in the country 10-12-2018 Prashant Singh Maruti Suzuki sells 5 lakh CNG vehicles in the country
  • Maruti cars to be costlier from 1st Jan 2019 07-12-2018 Ashish P Abraham Maruti cars to be costlier from 1st Jan 2019
  • Maruti Suzuki’s JIM adds to Skill India Scheme with HO-REN-SO & KAIZEN training 03-12-2018 Davender Soni Maruti Suzuki’s JIM adds to Skill India Scheme with HO-REN-S...
  • Maruti Suzuki Baleno Crosses 5 lakh sales mark 29-11-2018 Davender Soni Maruti Suzuki Baleno Crosses 5 lakh sales mark
  • Maruti Suzuki Swift crosses 2 million sales mark 27-11-2018 Davender Soni Maruti Suzuki Swift crosses 2 million sales mark
Helpline