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Isuzu Motors India Kick starts Road Safety initiative

Isuzu Motors India Kick starts Road Safety initiative

Snapshot: Isuzu Motors India kick starts a ‘Road Safety’ initiative in a bid to support the ‘29th National Road Safety Week'.

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Isuzu Motors India kick starts a ‘Road Safety’ initiative in a bid to support the ‘29th National Road Safety Week’, observed nationwide, week starting 23rd April, 2018. The initiative focuses on increasing road safety awareness and reduction of road accidents in and around SriCity (Andhra Pradesh) region, where Isuzu Motors India has its manufacturing facility.

Commenting on the initiative, Mr. Naohiro Yamaguchi, Managing Director, Isuzu Motors India Pvt. Ltd., said, “ISUZU is known as a responsible automobile brand making reliable, durable and safer vehicles, operating in over 100 countries. ISUZU always puts the community first and this initiative is one such effort in making the environment safer and better.”

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The initiative will include activities such as Route Risk Assessment study on NH16, covering a total distance of nearly 150 km from Chennai to Sulurupeta via SriCity, which many commuters use on a daily basis. Under this initiative, the local authorities will be provided with Road safety awareness campaigns, advanced safety training for drivers, road safety signage & tools. Isuzu Motors India will closely work with ‘Earth Matters Foundation’ - an NGO and Hubert Ebner – a road safety expert team, for implementing these initiatives as part of its CSR activity. The initiative will benefit all stakeholders, including highway users, local community, drivers, schools & colleges and AP Road Safety authorities.

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