Isuzu Motor India has roped in former South African cricketer Jonty Rhodes as its brand ambassador. Apart from the brand, Jonty Rhodes will also promote the brand’s lifestyle and adventure pickup truck D-Max V-Cross. The brand foresees itself in stronger position in coming days in the pickup and utility vehicle segment of domestic market and.
As the automaker believes, association with Jonty Rhodes will bring in the game changing philosophy in its business, for which the cricketer was known during his days with the South African national team. Adventure and lifestyle pickup trucks are still not very popular in India, but the scenario has been changing slowly keeping pace with the ever-changing customer mindset. In this changing time, Isuzu aims to grab a significant chunk of the market.
Available in two different trim options, Isuzu D-Max V-Cross is claimed to be an excellent pickup truck in terms of reliability and performance. The bulky looking car comes with a strong road presence and loaded with features. It comes powered by a 2.5-litre turbocharged diesel engine that is mated to a 5-speed manual gearbox. This engine churns out 134 bhp of peak power at 3,600 rpm and 320 Nm of peak torque from 1,800 rpm. The AWD system of the car makes it capable for going on any terrain.