The British luxury marquee, Jaguar Land Rover has become the largest automotive manufacturer in Britain. According to the Society of Motor Manufacturers and Traders (SMMT), the car manufactured in Britain has had its best year in a decade producing 1,587,677 vehicles in 2015, Jagaur Land Rover produced more than 500,000 cars and commercial vehicles at its three car manufacturing plants in Solihull, Birmingham and Liverpool.
Undoubtedly, the company has seen a dramatic transformation in its business since 2009 under Tata Ownership, total annual production stood at 158,000 units. And since that time, the company has become the fastest growing UK automotive manufacturer with annual output rising by almost 70% thanks to more than £11bn of R&D investment to create an expanded and enhanced range from the two iconic British marques.
Speaking on this, Mr Wolfgang Stadler, Executive Director of Manufacturing, Jaguar Land Rover said, “Britain is the beating heart of our business, so becoming the country’s largest vehicle manufacturer is a remarkable achievement, demonstrating our steadfast commitment to the UK manufacturing sector. 2015 was a challenging year for the industry against a backdrop of socio economic instability, but it is a testament to our strong product range and dedicated team of employees that Jaguar Land Rover has delivered year on year growth, with more exciting products come.”
Jaguar and Land Rover brought 11 new and refreshed cars to market, including the Jaguar XE and XF and the Land Rover Discovery Sport in 2015. The company has invested £ 1 billion to drive up capacity, capability and quality in its Engine Manufacturing Centre to build the high technology, low emission Ingenium engine. And together, these facilities have created over 10,000 manufacturing jobs in just 5 years, with the overall UK workforce more than doubling to 35,000.
With such achievements made by the company, last week it was named the best place to work in Britain by Bloomberg, delivered record sales in its home market in 2015 with over 100,000 vehicles registered for the first time in its history. More than 80% of Jaguar Land Rover’s UK based production is exported to over 160 markets and this year the company will see further new products including the Jaguar F-PACE and Range Rover Evoque Convertible hit its global network of retailers.
It is the increasing global demand for its products that has seen Jaguar Land Rover announce plans to expand its international manufacturing footprint to support sustainable global growth.