Jaguar Land Rover, the luxury British marquee, has inaugurated its first manufacturing facility and Education Business Partnership Centre in the state of Rio de Janeiro, Brazil. The company invested a total of R$750m (£240m) in this facility, while it would develop both the Range Rover Evoque and Land Rover Discovery Sport for Brazilian customers here. Vehicles will be on sale in dealers across Brazil this month.
At the plant inauguration, Wolfgang Stadler, Executive Director, Manufacturing, said: “The opening of Jaguar Land Rover’s new world-class facility in Brazil marks the latest exciting milestone in our global expansion. Land Rover is already Brazil’s market-leader for mid-sized premium SUVs, accounting for more than 30% of all sales in that segment. The Range Rover Evoque and the Land Rover Discovery Sport will now be manufactured for the first time in Latin America, building on their existing popularity with customers in Brazil.” Jaguar Land Rover’s new factory in Itatiaia is also the company’s first wholly-owned overseas facility and marks a further phase in its global expansion strategy following the opening of its Chinese joint venture factory in 2014.
The plant includes Jaguar Land Rover’s first overseas Education Business Partnership Centre which will provide a range of classroom activities for up to 12,000 local children each year. These will help them to develop key skills, work awareness and inspire them to pursue rewarding careers at Jaguar Land Rover. Wolfgang Stadler added: “We are proud of the strong links that we have established with the communities close to our existing plants and the same is true here in Brazil. Our Education Business Partnership Centre is just one step we are taking to deliver exciting educational programmes to local children of all ages. Our ambition is to encourage them to consider a career in the automotive industry in the future.”