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Jaguar Land Rover posts record sales in 2013

Snapshot: Tata owned Jaguar Land Rover has registered record sales growth in 2013

Jaguar Land Rover (JLR), the luxury car division of India's Tata Motors Ltd. had its best-ever sales performance in 2013. Registering a record growth of 19%, JLR sold a total of 4,25,006 units of vehicles in the previous year. 

Dr Ralf Speth, chief executive of Jaguar Land Rover said, "2013 has proven to be a very positive year, thanks to strong demand for vehicles across the range. Our unrelenting focus on design, technology, innovation and quality has seen us reach  global consumers in more markets than ever before."

The Jaguar brand delivered its best performance since 2005 which jumped 42% to 76,668 vehicles. While the Land Rover sales increased by 15% annually at 348,338 vehicles. Regionally, Asia Pacific and China sales were up by 30%, North America by 21%, the UK by 14%, Europe by 6% and other overseas markets up 23%. 

The 2013 sales growth was majorly driven by Jaguar’s F-Type convertible and Range Rover Sport and Evoque models. Last month, JLR also unveiled its plans to build a new factory in Brazil as well as China to keep pace with demand from emerging markets such as Latin America.

"It was a great year in which we have seen some incredibly exciting new models launched to customers across the world. The Range Rover Sport, F-Type, new engines and drivetrains, and a number of 14 Model Year enhancements to our existing line-up have seen Jaguar Land Rover continue to build strong sales momentum in every global region,” said, Andy Goss, Jaguar Land Rover Group sales operations director.

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