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Jaguar Land Rover Showcase Driver Monitor System Technology at 2015 CES

Snapshot: This system tracks the driver’s eyes and alerts the driver when they aren’t looking at the road even if they are wearing sunglasses.

Jaguar Land Rover, in association with Seeing Machine - world leader of computer vision related technologies - and Intel, has showcased its cutting-edge Driver Monitor System (DMS) in the F-Type coupe on the Intel stand at the 2015 CES. This system tracks the driver’s eyes and alerts the driver when they aren’t looking at the road even if they are wearing sunglasses. This new system is developed at JLR's new R&D facility in Portland, Oregon.

The trio of Jaguar Land Rover, Seeing Mahcine, and Intel are working rigorously to develop sensing technology that monitors the driver's face and eyes to reduce distracted and drowsy driving. This system could alert the driver to hazards earlier, or even enhance the settings of on-board safety systems, to reflect the driver's lack of attention. To deliver the processing power required by the DMS system, Seeing Machines asked Intel to install hardware in the F-Type prototype based on its newest Intel® Core™ i7 chips. Eliott Garbus, vice president of transportation solutions at Intel said: “By choosing Intel chips to power their compute intensive technology Seeing Machines will be able to offer automakers like Jaguar Land Rover an enhanced experience for their customers in the future.” 

Nick Langdale-Smith, Vice President, Seeing Machines, said: "The algorithm we have developed for DMS has the potential to seamlessly enable a host of safety and autonomous driving features and reduce the potential for accidents caused by the driver not paying attention. DMS is unique because it is the only driver monitoring system that can achieve this even if the driver is wearing shades, or in full sunshine.” Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said: "The attention-monitoring technology we are showcasing at CES has huge potential for road safety. If the driver's gaze moves towards the infotainment screen or out of a side window, and the car identifies this, then the system could alert the driver to hazards earlier. DMS could even enhance settings in safety systems like Autonomous Emergency Braking, to reflect the driver's lack of attention.."

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