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Jaguar-Land Rover to replace performance badge RS with SVR

Snapshot: According to a report, Jaguar-Land Rover is considering replacing the R-S badging in favor of the new “SVR” nameplate, which we first saw on the Range Rover Sport SVR.

We have been doing detailed articles on the performance division of car manufacturers and we have discussed on Mercedes' AMG, BMW's M-Series, Audi's Quattro, Toyota's TRD, and Polestar from Volvo. One such lesser known, yet important performance division belongs to British Manufacturer Jaguar-Land Rover and comes with the R-S badge. 

Click here for AMG vs RS vs M-Series comparison!

According to a report, Jaguar-Land Rover is considering replacing the R-S badging in favor of the new “SVR” nameplate, which we first saw on the Range Rover Sport SVR. In a recent interview given to Dutch media Autovisie, John Edwards, Head, Special Vehicle Operations, JLR has revealed the plans to phase out the R-S badge, and introduce the new SVR badging for future products.

The JLR's R-S badge has been seen in a couple of models like the Jaguar XF R-S and XK R-S in the past. Also, an F-Type SVR is under works and will be more powerful than the F-Type R model, as confirmed by John Edwards. Other products might include the XE SVR, (where Jaguar will utilize their 5.0 litre supercharged V8 engine), a possible Range Rover LWB SVR, and, according to a few reports, even an Evoque SVR.

While the AMG, M-Series and Quattro performance arms of the German big three are the most sold models, JLR is hoping that SVR badge will change their image too. SVR badged cars will come with high performance figures, aggressive body kit, and sporty styled interiors.

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