Amidst the rising debate over the pollution levels in India and particularly Delhi, Jaguar - Land Rover's recent statement has created a stir in the market. The Supreme Court of India banned the registration of any new diesel vehicle over 2000cc in Delhi, causing a severe sales dip for the JLR, whose biggest market is Delhi itself. JLR has lashed out against the ruling stating that their cars are sucking "far dirtier" air than what they are emitting.
The recent episode of odd-even ruling in Delhi from 1st January 2016 to 15th January 2016 and the NGT's proposal to ban all diesel cars in Delhi forced the Apex Court to hear the petition. SC then gave a ruling that any car above 2.0-litre will not be registered in Delhi till 31st March, 2016. JLR has now criticized the ruling to ban the diesel cars which include all the Jaguar-Land Rover.
In an interview given to PTI, Ralph Speth, CEO of JLR UK said, "The latest EU VI regulation schemes have got technical features, which (can) clean the air in Delhi. These kind of vehicles drive like a hoover... The air they suck in is far dirtier than the air which comes out of it." He further stated, "If you ban these kind of vehicles, I don't understand. Sorry it is over my horizon."
Mr. Speth said that the government should take comprehensive measures to curb the pollution and "not just come up with a single solution, exactly with wrong advice and wrong technology". Disappointed Speth said, "I am an engineer. It (the order) has nothing to with market and nothing to do with anything. What triggered such a decision from a technology point of view? From a technological point of view this kind of decision is unreasonable."
As discussed above, almost all JLR vehicles fall under the ban category and to overcome the ban, JLR is planning to add more petrol variants to its product portfolio.