There is a major demand of entry level luxury cars in India, and the German big three, have always seized the moment to provide the buyers, what they want. This year is a big proof of the same, with Mercedes, BMW and Audi, together launching 10 models in our country, with a plan to launch many vehicles in coming years. And then, there is one brand, with its rich heritage and brand, waiting to take on the giants of these three.
Jaguar launched its least cost sedan, XE, somewhere in September this year, and is now planning to enter India, but not through CBU units, but by locally assemble the car, to bring down the cost and rival the entry level sedans of the big three. JLR is owned by Tata Motors now, and the Tata has helped the British brand, regain its lost glory, with interesting launches in a couple of years. Jaguar will start assembling the XE, coming 2016 and the sales will start then only.
Jaguar has launched a new family of Ingenium engines for the XE, both in petrol and diesel trims. There will be two versions of the 2.0 litre diesel engine, one capable of doing 163PS/380Nm and the other 180PS/430Nm. While the former delivers benchmark efficiency figures of 75mpg and 99g/km CO2, the latter has one of the highest torque outputs in the class. The Ingenium diesels will be joined at launch by powerful, efficient, direct-injection petrol engines: turbocharged 2.0-litre four-cylinders and the outstanding supercharged 3.0-litre V6.
Jaguar, currently locally assembles the XF and XJ sedans, and there is no doubt that XE will be locally produced too. The rivals too, are brought in via the CKD route and are very popular too. The rivals include the 3-Series from BMW, C-Class from Mercedes and Audi’s A4. There's Volvo S60 too, but they are not as aggressive as the other brands.
The prices of the baby Jag are expected to be slightly higher than that of competitors, so a range of upwards of Rs 30 lakhs for the base version is expected.