Jeep India showcased the most awaited line-up of three SUVs: Jeep Wrangler Unlimited, and the high-performance Jeep Grand Cherokee SRT, Jeep brand sales in India will start in mid-2016, a year that also marks the brand's 75th anniversary. Thanks to the Fiat-Chrysler Group that finally the Wrangler, Grand Cherokee and Grand Cherokee SRT made its way to the Auto Expo 2016.
During the debut of Jeep brand in India, Mike Manley, Head of Jeep Brand, FCA, and Chief Operating Officer (COO) of the Asia Pacific (APAC) Regional Operations Group said, "Our aggressive expansion in international markets is one of the key drivers behind our current global sales momentum."Adding to this, he said, "Last year, we started local production in Brazil and China, and today, we are launching the Jeep brand in the fifth largest market in the world, India, setting the foundation for our future growth in this country."
Speaking on this, Mr Kevin Flynn, President and Managing Director, FCA India Automobiles Pvt. Ltd. said, "Jeep has been one of the most awaited SUV brands in India and it is entering this important market the same year that it celebrates its 75th anniversary. The SUV segment witnessed a robust growth of 22 percent over the last five years in India and we expect it to grow exponentially in the future, creating the perfect environment for the legendary Jeep brand."
The company announced last year its intent to invest approximately $280 million in its manufacturing joint venture, Fiat India Automobiles Private Limited, with Tata Motors Limited. The investment in the manufacturing facility in Ranjangaon, India, will support the production of a new Jeep vehicle and is expected to begin production in 2017.
Jeep Wrangler and Jeep Grand Cherokee will be sold with diesel and petrol engines through a network of dealers located in key metro cities.