The Special Vehicle Operations (SVO) by the Jaguar Land Rover officially opened its new Technical Centre in the heart of the British Midlands near Coventry. JLR invested £20 million and will be the headquarter of SVO that comprises four zones - Manufacturing Facility, Paint Facility, Technical Suite and new VIP Commissioning and Viewing Suites. The facility is spread over 20,000 sq.m.
Speaking on this, Mr John Edwards, Managing Director of Jaguar Land Rover Special Operations, said, “The new Special Vehicle Operations Technical Centre is a major step forward in meeting the desires of our most discerning customers. There are more than 200 skilled employees here that are committed to outstanding quality and craftsmanship in everything they do. The SVO Technical Centre is very modern facility, inspired by a Formula 1 engineering centre. It covers 20,000 square metres including a manufacturing area, one of the world’s most eco-friendly and advanced paint shops, custom-built commissioning suite, technical suite, presentation suite and offices.
Further, he added, “This new Technical Centre enables us to build on the successful launches of the Range Rover Sport SVR, Range Rover SVAutobiography and Jaguar F-TYPE SVR, and provide an excellent foundation for the growth of the SVO business with the introduction of exciting new Vehicle Personalisation programmes.”
The new centre will be a significant representation of the growth of Jaguar Land Rover Special Operations – the specialist division of Jaguar Land Rover that was created in June 2014 to build a business responsible for halo car products (SVO), Vehicle Personalisation, classic car programmes by Jaguar Land Rover Classic and an exciting range of Branded Goods. While some of the recent SVO products are Range Rover SV Autobiography, Range Rover Sport SVR and Jaguar F-type SVR.
The brand expects SVO demands to continue to grow in near future, where customers will be able to visit the Technical Centre’s Bespoke Commissioning Suite by invitation, where they can explore the infinite range of possibilities for customising their own Jaguar or Land Rover products.