Tata-owned Jaguar Land Rover have recorded strong sales performance in the month of February 2014 with total sales of 30,487 vehicles - which translates to a 14 per cent growth when compared to the year ago period. The collective number of the initial two months in the year 2014 now stands at 69,593 vehicles, which is up by 13 per cent compared to the figures recorded in 2013.
Among global markets, its China that has shown the highest growth with 44 per cent, followed by North America at 12 per cent and Asia Pacific at 16 per cent, while the crisis-engulfed Europe recorded a growth of one per cent.
Between the two companies, Jaguar accounted for sales of 5,300 vehicles, up by 15 per cent, while Land Rover contributed to the total sales number with 25,187 units, which is up by 13 per cent.
Andy Goss, Jaguar Land Rover Group Sales Operations Director said, "This has been another solid month for Jaguar Land Rover with continued strong demand for models across the range in our international markets. Together with January sales this has been a positive start to 2014; particularly given our comparator period in 2013 included the expected introductory sales spikes for new Range Rover and a number of limited edition models.”
With more models slated to debut this year, the British marquee is expected to continue with its upward sales graph. In the pipeline, is the new entry-level Jagar XE, which will compete with the 3-Series, C-Class and the Audi A4. On the other hand, Land Rover is prepping to introduce the new Freelander replacement, which may be re-christened as the Discovery Sport in the Indian market.