In a rather unconventional move by the Kawasaki India, they have increased the price of their minimum capacity offering in India, the Ninja 300, by Rs 10000. Strangely enough, the move has come at a point, when the 250-400cc category segment is booming with new launches having very competitive prices. There was a demand by potential buyers to reduce the pricing of this popular baby Ninja, but the company took a did otherwise.
With the increase in price, the bike is now touching almost Rs 4 lakh zone (on road, Mumbai), costing at precisely Rs 3.96 lakh. This is indeed a very steep price considering Ninja doesn't come with an ABS, even as an option, when even the bikes under Rs 1 lakh bracket are offering the standard ABS (TVS Apache, we are talking about).
Kawasaki Ninja is powered by a four stroke, liquid cooled 296 cc engine producing 39PS @ 11000 rpm and torque of 27 Nm @ 10000 rpm. Although Ninja is doing fairly good in India with almost 500 units a year, it is of no match to the KTM 390 series. Coupled with stunning looks and incredible engine specs, RC390 is way ahead of the Ninja in terms of units sold. As told by one of the KTM dealerships, they have received an unequivocal number of pre launch bookings for RC390.
As we reported earlier about the updated 2015 Kawasaki Ninja range, all the Ninja's are expected to get standard ABS, including the baby Ninja. But we are not sure if they will make changes to the Indian line-up. The elder sibling of Ninja 300, 650R is priced at around Rs 6 lakh (on road, Mumbai), reducing the difference to only Rs 2 lakh and that too for 350cc, extra. This will surely make a lot of people think twice before buying the Ninja 300.
Only Kawasaki knows, what they were thinking while raising the price and what will be their strategy to tackle the competition? But one thing is pretty obvious, Kawasaki boasts of some of the most loyal customers on the globe including India. We have seen some die hard fans of Kawasaki who swear by the name of Ninja. We hope their loyalty is not hampered by this move of Kawasaki.