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Kia Among One Of 2018’s Most Trusted Automotive Brands

Kia Among One Of 2018’s Most Trusted Automotive Brands

Snapshot: Kia has been ranked one of 2018’s most trusted non-luxury automotive brands

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According to the annual Trusted Automotive Brand Study (TABS) conducted by AMCI Global, Kia has been ranked one of 2018’s most trusted non-luxury automotive brands. Trust is one of the primary factors leading to brand loyalty which in turn helps build a strong rapport between customers and the brand. TABS, which is in its second year, shows that trust is a huge driving force when it comes recommending or repurchasing a vehicle from an automotive brand.

Kia Considering Stonic And Grand Carnival For Indian Market 

 “Building trust is never easy.  It takes years of delivering great vehicles and standing behind those vehicles with an industry-leading warranty1 and a dealer network that’s devoted to customer service,” said William (Bill) Peffer, vice president, sales operations, Kia Motors America.  “It’s an honor for Kia to have ranked as one of the most trusted non-luxury automotive brands two years running.”

AMCI conducted its second annual TAB study early this year in January, wherein 2500 owners across 34 brands participated in the study. “For both years of our study, Kia dealers have earned very high levels of trust from their customers,” noted Ian Beavis, chief strategy officer, AMCI Global.  “This, combined with strong OEM trust, puts them solidly in the top tier of the industry in terms of trust.”

Kia, which is planning to launch its first product in India sometime next year previewed a bunch of models at the 2018 Auto Expo, held in Great Noida early this year in February. While SP Concept based SUV will be one of the cars to be introduced in the country by the South Korean brand, it is also planning to launch four more vehicles in India by 2021. Kia is also studying the domestic market to launch its Stonic crossover and Grand Carnival in India.

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