● Kia's Brand campaign focuses on establishing company as a Global Design and Quality leader
● Kia's Brand campaign bagged 250 million views on social media platforms
It’s been just 40 days that Kia Motors has launched its brand launch campaign in India and it has bagged more than 250 million views, in a bid to create a buzz among Indian audience. Based on company’s design philosophy, the campaign video ’Magical Inspiration, Stunning Designs’ has already lured a huge viewer ship for the brand.
If we talk about all the digital media platforms, the company has managed to get more than 250 million eyes within 40 days. Out of this were the unique online users on the digital platform with over 168 million of viewership, which is around country’s one-third of the internet population, whereas over 6 million was generated via Kia brand engagement. With this brand engagement, Kia’s official website bags around 1.2 lakh visits every day. The brand campaign has bagged more than 200 million views on YouTube as well. As per YouTube BLS study, the campaign also gets one of the best in advertisement recall of 36.2 percent and brand favourability of 15.4 percent, making it a stand out campaign in the automobile industry as well along with 30,000 downloads of the advertisement music and uncountable sharing of it as ringtones.
Click here for Latest News and Updates!
The video speaks of Kia’s design philosophy coming out from company’s design lab – an evolution of magical inspiration. This is all done by synchronized way by everyone. Kia Motors is well known for its unique design and has won more than 70 design accolades, being the fastest brand to have that much. Consecutively for 4 years, Kia Motors was honoured with 3 Red Dot Design awards and this surely tells about company’s passion and commitment.