Kia Motors India has recently announced the commencement of its Australian Open Ballkids Program in India. The company has collaborated with the tennis legend, Mahesh Bhupathi, for the selection and training of the young talent who will be then trained for the Australian Open tennis tournament. The company has already started with the online entries for the program on its official Indian website. Based on the entries, the company will conduct an audition in 4 major India cities including Delhi, Mumbai, Kolkata, and Bengaluru; and the final selection procedures will be held in Delhi. Kids ranging in the age group of 12-15 years are eligible for the same and out of 100 shortlisted kids, 10 will be finally selected for the Australian Open 2019.
“Kia has been a firm believer in the power of sports to build communities and enhance consumer lifestyles beyond automobiles. We have been a proud partner of one of the most thrilling tennis Grand Slams in the world. Our association with the Australian Open has helped us support players and promote the growth of tennis worldwide and it gives me immense pleasure to bring this partnership to India. The Australian Open Ballkids Program will help us create real KIA Brand experiences and provide a global platform to young sports enthusiasts and further promote tennis in the country”, said Mr. Kookhyun Shim, Managing Director & CEO, Kia Motors India.