Kia Motors India has launched a 360-degree multi-media campaign that showcases the magical inspirations that go into the making of a Kia Car. The high-decibel campaign is led by a TVC that narrates Kia Motors' efforts to deliver cars with stunning design philosophy and practicality. Kia Motors is trying to engage with the new-age Indian audience and position themselves as an automobile design and quality leader. The TVC is live now and can be watched on digital platforms as well.
The multi-media campaign highlights the importance of design in Kia's ecosystem which made Kia to be at the forefront of modern and practical design, a thought that led to making of some of the most legendary cars in Kia's product line-up. Before launching the campaign, Kia released some teasers of the TVC with those 'magical inspirations' that left the audience intrigued and fascinated.
Mr. Manohar Bhat, Head – Sales and Marketing, Kia Motors India said, “This brand campaign established Kia’s emphasis on design and how it changes the design rule-book with every car it introduces in the market. Right from the world’s heartthrob Stinger to the latest sensation Telluride all Kia cars have their unique identity with a common design language that stands out. We wanted to take a fresh approach through the campaign that rightly highlights the importance of design at Kia and the inspiration that drives us to make stunning cars that we are globally known for. Staying true to the brand philosophy of ‘power to surprise’ there’s more to come via the TVC so, please stay tuned!”
As reported earlier, Kia's first manufacturing plant in India is in its making in Anantpur district of Andhra Pradesh. Kia Motors is about to launch its first India specific SUV and wants to communicate with the Indian buyers through this high-decibel campaign. The 'Magical Inspiration' elements showcased in the TVC are -The Tiger, The Ballerina, The Slinky Spring, Fireflies, The Footballer, The Astronaut, The Humming Bird and Felix the Cat.