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Kia Rio & Stinger Emerge Segment Leaders in J.D. power 2018 APEAL

Kia Rio & Stinger Emerge Segment Leaders in J.D. power 2018 APEAL

Snapshot: Kia Motors America (KMA) has earned two more J.D. APEAL awards for Rio & Stinger.

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Soon after the launch of the 2018 Rio and eagerly awaited 2018 Stinger, Kia Motors America (KMA) has earned two more J.D. Power Automotive Performance, Execution and Layout (APEAL) awards for its stylish subcompact and its powerful fastback sports sedan.  With the double win, Kia has witnessed an increase its overall score by eight points compared to last year, while also securing the brand’s spot among the top 10 non-premium nameplates. The announcement came soon after the Korean company was named the highest ranked mass market brand in J.D. Power Initial Quality Study for the fourth consecutive year, with the Rio also capturing a win in the small car segment. 

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“Whether it be a practical commuter car for people just looking to get from point A to B, or a sports sedan with up to 365-horsepower for enthusiasts, we design every Kia with the customer in mind,” said Orth Hedrick, vice president, product planning, KMA. “Earning a J.D. Power APEAL award for both the Rio and Stinger demonstrates the level of dedication we put on delivering a superior combination of the desirable features and attributes today’s savvy car buyers want from their vehicles.”

With copious changes made to the 2018 Kia Rio, it has improved immensely in aesthetic terms standing out in the competition. This gives it an edge in the small car segment, being one of the only contenders to score the highest marks in overall performance and design, comfort, features, and style. The highest performing vehicle in Kia’s history, Stinger bested its more expensive European counterparts in the compact premium car segment. 

The J.D. Power APEAL study conducts research among the new-vehicle owners and gauges overall satisfaction with their vehicles in the first 90 days of ownership.  The results are divided into 10 categories and weighted accordingly: exterior, interior, storage, audio, seats, heating and ventilation, driving dynamics, powertrain, visibility, and fuel economy.

                                                                    

 

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