Kia Seltos was the first midsize SUV to 50,000 bookings.
Kia delivers 6236 units of the Seltos in the first month.
The company has promised bookings won’t close no matter the number of bookings.
The Kia Seltos has logged sales for its first month, and the number of units stands at 6236. The sheer number of features, great styling and high desirability quotient combined with the excellent introductory price has contributed to this segment-leading figure.
Traditionally, new launches have performed well in their first few months of deliveries, but with the total number of Seltos bookings having gone past 50,000 a while ago, it doesn’t look likely that Kia’s product will relinquish its lead anytime soon. Second, in the segment is the Creta from sister company Hyundai. Its sales have fallen 42 percent year on year for the month of August, and yet it is only 200-odd units shy of the Seltos. This fact gets even more surprising when you consider that it is near the end of its life cycle. Back to the Kia – the manufacturer claims that it has more than enough production capacity at its Anantapur plant and will ramp it up as required.
The other new entrant into the segment, the MG Hector, shipped 2018 units in August – one of only two models to crack 2000 units, the other being the Mahindra Scorpio. None of the others made it to four digits. Of particular concern to their respective manufacturers will be the Tata Harrier which has sold 635 units, its lowest figure in the last seven months. The Renault Captur, which has sold 32 units, and the Nissan Kicks which sold 172 units, are the other relatively recent entrants into the segment but aren’t performing well.