Maruti Suzuki is known for manufacturing budget oriented cars around the globe, with only a handful of products placed in the niche markets. Two of such products were, the premium SUV, Grand Vitara and premium hatchback, Kizashi. While both these products were taken off the shelves from the Indian markets long ago, Suzuki has decided to officially end the production of the products in the home country, Japan, too.
According to a company spokesperson, who in an Interview to Just Auto, admitted that Suzuki has stopped the manufacturing of both the Vitara and Kizashi at their respective Japanese plants. The Grand Vitara (known as Escudo in Japan) was produced at the firm’s Iwata plant, while the Kizashi was manufactured at Suzuki’s Sagara plant.
While the Grand Vitara was able to create a bit of a reputation for itself in the Indian as well as global markets, Kizashi proved disastrous for the company. Kizashi (which translates to Sign of good things coming) was described as an 'unlucky car' for the company by their Australian managing director. Vitara on the other hand, suffered a market preference of crossovers/compact SUVs.
Suzuki had recently, at the Paris Motor Show, showcased a downsized version of the next generation Vitara, whereas the company recently launched Alviro/Ciaz as their premium sedan, though it is two segment down from the Kizashi. Ciaz, as compared to Kizashi, proved a success for the largest automobile manufacturer of India, outselling Honda City and Hyundai Verna.