Few years back Bajaj introduced the iconic Austrian brand ‘KTM’ to Indian motorcycle market, since then KTM has been one of the most desired brands for motorcycle enthusiasts in India. 2012 was marked as the most successful for KTM and since then the brand has shown a remarkable 25 percent annual volume growth in sales since last three years. Within a period of last three years, KTM introduced four different motorcycle models, including the Duke 200, RC 200, Duke 390 and RC 390. All of the models are currently doing decent number of sales and Duke 200 being the best selling KTM among others in India.
Not only in India but KTM is steadily emerging as a famous brand in China, Malaysia and various other countries as well. KTM exported 53,000 units this fiscal in comparison to the 24,000 units that were exported by them in the last fiscal. This 121 percent growth in unit volume shows that Bajaj-KTM strategic partnership is paying off well for both. The company has been growing at a tremendous rate of 25 percent annually from last three years since it was launched in India. KTM is currently the highest selling premium brand in Europe followed by BMW Mottard at the second position.