Lamborghini is the latest name to join the bandwagon of ulta-luxury automakers foraying into crossover SUV segment. Yes, after Bentley's Bentayga, Jaguar's F-PACE, and Rolls-Royce's Project Cullinan, it would be the Italian supercar maker Lamborghini's turn with the Urus that would, apparently, be launched in 2018. Just so you know, the Urus concept was firstly showcased at 2012 Beijing Auto Show and now the company has officially green lighted the production of new SUV around this concept.
The Italian automaker has announced that Urus SUV would be manufactured in Sant'Agata Bolognese. It would be initially sold in countries like China, Germany, Russia, the United States, the United Kingdom and the Middle East. The company intends to launch the Urus SUV in 2018, and hence for this to come true, the troika of Volkswagen-Audi-Lamborghini would work together under one roof. The aforementioned trio would invest several hundred billions of Euros to create new warehouses. In addition, a new production line would also be built, while the Research & Development (R&D) centre would be eloborated. Lamborghini Urus would be based on the same platform as the Audi Q7, Bentley EXP 9 F, Porsche Cayenne, and Volkswagen Touareg.
Stephan Winkelmann, Lamborghini President and CEO said, "This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era. The new SUV will be made in Sant'Agata Bolognese, demonstrating our commitment to safeguarding the values of 'Made in Italy' worldwide." The Urus Concept was named after the Aurochs bull, which is a large, wild ancestor of domestic cattle.