Land Rover India, in association with Oxfam India, has provided relief to the flood affected areas of Karimgunj in Assam during the months of August and September 2017. The North-eastern state of Assam saw its worst flooding in 29 years as 86 villages in five districts were submerged. Land Rover Discovery Sport vehicles were deployed into action to provide relief and support to these areas that saw tremendous damage to lives and livelihood. The response program included providing shelter and distributing hygiene kits to the most vulnerable households.
Speaking about the cause, Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) said: “The Assam floods led to tremendous loss of life and property. Our work with Oxfam India helped provide immediate and critical relief to the affected parts. We hope that our contribution helped those in distress to some extent to tide over the crisis.” Incessant rains across Assam led to massive disruption in the districts of Karimganj leaving people without access to even basic amenities. The relief program also included public health promotion events to promote safe hygiene practices and messages to ensure access to safe water, sanitation and hygiene.
“Lakhs of people in Assam witnessed large scale destruction due to one of the worst floods in the history of the state. A small support in times of crisis can help in bringing back hope to the affected families. It was heartening to see Land Rover contribute and support our efforts in providing relief to the people of Assam,” said Oxfam India’s Director Public Engagement Rina Soni. Land Rover helped over 2 000 people by providing support via 381 shelter and hygiene kits. In addition, the company also provided improved protection to flood affected people, especially women.