According to the reports coming in, Toyota’s luxury brand Lexus has started importing its RX 450h Hybrid SUV in India. The brand just has imported 17 hybrid luxury crossover SUVs in attempt to make an entry in India.
The recent initiatives by the government of India made the import and sales of hybrid cars quite easy and that has probably has prompted Toyota to introduce the Lexus brand in India. The Lexus RX450h sits between the larger LX and GX SUVs and the smaller NX crossover. Previously Toyota had planned to bring the Lexus brand with only hybrid cars, but after this year’s union budget they have dropped the plan and decided to go with both conventional and hybrid cars.
It seems like Lexus would go with CBU route for now as the import duties on hybrid cars are much lesser than the conventional cars. The RX 450h would be benefitted with the government’s FAME scheme which will reduce the cost of the SUV for over 1-lakh.
The Lexus RX450h is powered by a 3.5 liter V6 petrol engine mated with a parallel hybrid system which uses an AC motor alongside 1.9 kWh battery pack. The total system produces massive power output of up to 308 bhp. The mill is further connected with a CVT transmission which sends all the power to the front wheels. Internationally the SUV is also available in an all wheel drive avatar. The aerodynamics of the big SUV makes it drag coefficient which is even better with lesser CO2 emissions.
Unlike the other hybrid cars, the RX450h SUV runs with the combined efforts of its petrol engine and electric motor. The petrol engine shuts down in the city traffic and allows the batteries to power the car, which helps the owner to save the nature.
Like other luxury cars the RX 450h is also equipped with massive feature list such as electric liftgate, keyless entry, dual zone climate control and 9 speaker ICE system. Internationally the SUV comes with some additional features such as blind spot monitoring system, rear DVD entertainment system etc.
So Toyota is looking forward to capture the niche segment of the hybrid cars in India with their luxury brand Lexus. Now we have to sit back and watch how the brand competes against the already established luxury brands in India.