Lexus India has commenced the deliveries of NX 300h hybrid electric SUV in the country. Marking its first anniversary in the Indian market, the company had launched the NX 300h in November 2017 in the Indian market. Deliveries of Lexus NX 300h are taking place across the country in signature Lexus style – cars arrive on flatbeds allowing owners to be the first to put miles on their car, which comes to them with a full tank of fuel. In addition, each delivery is customized based on Lexus’ knowledge of its customer. In 2018, Lexus will also be introducing new models and expanding its footprint in India.
“At Lexus, our human-centered approach is evident in the way our cars are engineered, the craftsmanship they embody and in the ownership experience which begins the moment they engage with us or step into any of our guest experience centers. In India, we felt there was no better way to mark this significant milestone than by keeping our guests as our focus,” said P B Venugopal, President, Lexus India. “As we enter our second year in India, we look forward to new ways to deliver on the promise of ‘experience amazing’ so we can continue to delight our guests here by delivering the exceptional hospitality that is ‘omotenashi’ – the anchor of the Lexus brand.” Lexus debuted in India in March 2017 with a lineup that featured the ES300h, RX450h and LX450d.
In Mysore, one owner not only received his brand new Lexus, but each of his family members also received personalized gifts. On similar lines, a customized gift was crafted for a collector in Mumbai, so that he could add it to his collection, while he received his Lexus. “Lots has been achieved in just a year in India and we are delighted by the response we have received. Lexus’ priorities in India for the next year are to continue to build brand awareness and to maintain our focus on hybrid electric vehicles,” commented N Raja, Chairman, Lexus India. “Looking ahead, we are aiming to strengthen our presence in three key ways – increased awareness, more great products and a deeper commitment to the community through initiatives such as Lexus Design Award India.”